nationwide campaign wines of argentina

wines of argentina decided to develop extra attention to malbec world day, an initiative that is celebrated in argentina’s most developed export markets. this year more then 80 shops are participating in the dutch market with a window shop competition. social media is a focal point in this campaign which develops www.malbecworldday.com in a true platform supported through twitter and facebook, leading to many in store tastings, warming the dutch public to malbec. cheers!