reference work
• Retail
Engaged in category development with large retailers such as Gall&Gall, Kaufhof, Metro and Nordic monopoly organisations such as Systembolaget, Alko and Vinmonopolet. Organised several buying trips, staff merchandising training, creation of in-store promotional material and press tastings.
• Independent specialists
Developed a professional network of independent wine specialists (ambassadors) across Europe to create a true word of mouth campaign for premium wines. Engaged in tastings, network events for vip customers and coordinated buying trips.
• Media trips
Selection of vip media partners to engage in awareness building stories for multiple clients. Arranged tutored tastings to develop core ambassadors for future brand building exercises.
• Consumer
Organising roadshow events with winemakers and winemaker dinners, where consumers have the possibility to look for the story behind the brand. A unique opportunity to build brand awareness in the target group.
