www.vinium.net

references

wine client portfolioretail
engaged in category development with large retailers such as tesco, asda, sainsbury, gall&gall, jumbo, kaufhof, metro and nordic monopoly organisations such as systembolaget, alko and vinmonopolet. organised several buying trips, staff merchandising training, creation of in-store promotional material and press tastings.
independent specialists
developed a professional network of specialist shops (ambassadors) across Europe to create a true word of mouth campaign for several brands. engaged in tastings, network events for vip customers and coordinated buying trips.
media trips
selection of vip media partners to engage in awareness building stories for multiple clients. arranged tutored tastings to develop core ambassadors for future brand building exercises.
consumer
organising roadshow events with small producers where consumers have the possibility to look for the story behind the brand. a unique opportunity to build brand awareness in the target group.