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Wine sector strategy for ARMENIA

Vinium has been proudly selected by GiZ to deliver the Sector Strategy for Armenia. As one of the oldest wine producing countries in the world, Armenia is keen to expand its exports and tell the world!

Several visits to the countries’ key exporters, meeting with representatives from government, visiting World Heritage Sites has allowed us to present a thorough evaluation of the state of the sector.

With varying views, it is crucial to unite the sector and allow for the development of a central Wines of Armenia association. Through this central hub, the country brand development and strategic target market selection will provide a platform for individual wineries.

Wineries already show great potential with a strong influx of investments and capable experts showing great sense of passion and commitment.

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